When Friday Isn't Payday: How to Plan Start Build and Manage Your Small Business

ISBN-13: 978-1726884464, ISBN-10: 1726884465
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Description


Are you at a loss with your small business? Founder of 24-plus small businesses, Randy will teach you how to increase sales, hone your marketing, and scale your business to the next level. This comprehensive 400-page book has it all.


There is a right way and wrong way to start a business, and Randy will show you how. Once you get through that, owning and managing a small business is a twenty-four hour a day, seven days a week job. It involves dealing with small and not so small challenges on a daily basis such as planning, marketing, managing, and more. Again, Randy will guide you.

According to Inc. Magazine, When Friday Isn't Payday is your next small business bible.

Here’s what you’ll learn:

  • Keys to small-business success
  • How to increase sales and profits
  • Steps to starting a small business
  • The principles of selling success in any business
  • Setting goals for yourself and your business
  • How to hire, fire, and manage people
  • How to market your business
  • How to buy a business
  • How to get money for your business
  • How to plan everything

The audiobook is full of practical steps to more sales, more profits, and more peace of mind. Now includes bonus material:

  • What was Napoleon Hill thinking?
  • The Elon Musk method
  • Finding pearls of profits in your financial statements
  • A 2018 guide to social media marketing
  • Website design and SEO basics
  • Rank number-one on Google My Business
  • Doing hard things - the secret to success

The online section will be constantly changing as the business world changes and includes special online members’ only content:

  • Online marketing in 2020
  • Finance your business using crowdfunding
  • New business book recommendations
  • Changes on Google, Amazon, eBay, more.

Who should listen to When Friday Isn’t Payday:

  • Start-ups
  • Those buying a business or franchise
  • Owners wanting to learn the basics of:
  • Goal setting
  • Forecasting
  • Budgeting
  • Finance
  • Sales
  • Accounting
  • Hiring, firing, managing, and motivating
  • Marketing
  • Online advertising
  • Social media
  • Selling a business
  • Crowdfunding
  • Crisis management
  • Website development
  • Networking
  • Owners making major decisions about expansion, raising cash, incorporating, new location, adding a partner
  • Business school students and professors

During his career, Randy Kirk founded 24-plus successful small businesses ranging from retail to manufacturing, advertising agency to consulting, and mail order to Amazon.


Inc. Magazine reviewed 200 business books in search of the small business Bible. When Friday Isn’t Payday was ranked in the final THREE!


Order your copy now, it's time to step up the game for your business to thrive.


“My favorite section of When Friday Isn’t Payday is called ‘Dealing with Crisis.’ There, Kirk takes a couple of classic small company crises - such as not meeting payroll - and calmly lists possible solutions. This is Kirk at his best, an experienced small business owner figuratively at your side, keeping panic at bay with practical solutions. What separates this book from the pack is relentless practicality.” - Inc. Magazine


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Top reviews from the United States

5.0 out of 5 starsVerified Purchase
Good advice for dreamers
Reviewed in the United States on October 29, 2018
Going to college, they say, organizes your mind and teaches you problem-solving techniques. Reading “When Friday isn’t Payday” is like taking a master class in entrepreneurship. The book helps you organize and formalize your idea of a new business and assess whether your... See more
Going to college, they say, organizes your mind and teaches you problem-solving techniques. Reading “When Friday isn’t Payday” is like taking a master class in entrepreneurship. The book helps you organize and formalize your idea of a new business and assess whether your concept can be monetized.
Having your own business is as American as Chevrolet and apple pie, but 90% of start-ups fail in the first five years. Before giving up your career, your life savings, and your family’s financial security, spend a few dollars, buy this book, complete its exercises, and see whether you have a viable concept to create a company.
As a retired CPA/MBA with 40+ years’ experience lending to small, mostly mom-and-pop businesses, I wish some of my clients had discovered this gem before they launched. There is value in writing down your goals, in analyzing your abilities, the market, and your competition, and in having the financial resources for maturation.
Clearly Kirk is a marketing man. There are too many references to his website, which is a tool to sell his other books. That may be a good sales pitch, but makes me question the author’s purported intent to help the little guy. That said, you will find useful, practical advice here.
Not everyone has what it takes to be self-employed, and that is not all bad. For those who insist, know the risks and rewards before jumping in, and good luck!
13 people found this helpful
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5.0 out of 5 starsVerified Purchase
I wish I had read this 10 years ago!
Reviewed in the United States on October 24, 2018
Everyone wants to be entrepreneur these days. Wanting to be an entrepreneur these days is similar to wanting to be an athlete or pop star. This book does a great job of dispelling theese romantic notions. Being a business owner is extremely difficult and requires... See more
Everyone wants to be entrepreneur these days. Wanting to be an entrepreneur these days is similar to wanting to be an athlete or pop star.

This book does a great job of dispelling theese romantic notions. Being a business owner is extremely difficult and requires huge sacrifice.

The author describes the realities in great detail from deciding to go into business in the first place all the way through the details of managing a going concern.

If I read this 10 years ago (and believed it... I had really drunk the kool aid of entrepreneurship), I’m not sure I would have started down this path. Reading it now I realize Kirk has nailed the day to reality on the head.

Now that I’m a seasoned veteran of a struggling business, I realize how much further ahead I could have been if I had taken the practical advice offered in this book much earlier.

I’m so glad I found it now. I plan to use it to do a restart on my existing business.

This is one of those books that will always stay on my shelf because it is a complete reference for running a business from A to Z, from legal to finances, from marketing to hiring. The great value here is that you can tell the author speaks from the experience of being a business owner. Yes, I could just Google any of these topics, but what I usually find is information written by a professional writer that provides no applicable insight. This book on the other hand is chock full it! It’s a great starting point for any business topic.
6 people found this helpful
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5.0 out of 5 starsVerified Purchase
I purchased this for my 18 yr old daughter
Reviewed in the United States on May 19, 2020
I purchased this book for my 18 yr old daughter who will be going to the University in August to start a new chapter in her life, we had a conversation about how her FUTURE might look, that A 4 YEAR DEGREE MIGHT NOT BE ENOUGH FOR HER TO obtain and maintain employment like... See more
I purchased this book for my 18 yr old daughter who will be going to the University in August to start a new chapter in her life, we had a conversation about how her FUTURE might look, that A 4 YEAR DEGREE MIGHT NOT BE ENOUGH FOR HER TO obtain and maintain employment like my generation did as a Baby Boomer, that she will have to become creative and try starting some bushiness now on her own, and that it will be OK TO FAIL in this attempt, but to keep moving forward and never to give up, try and try again until she gets it right.

I explained to her that many 30 yr olds are still living at home with their Baby Boom Parents because they invested in a 4 yr or more University / College education but cannot find a job or employment in the areas that they studied, and they are drowning in Debt with the Financial Aid packages that they took out.
3 people found this helpful
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5.0 out of 5 starsVerified Purchase
You Don't Know What You Don't Know
Reviewed in the United States on October 28, 2018
You don't know what you don't know; never was there a truer sentence ever spoken. The question is, knowing we don't know everything, what's the best way to learn more? The answer is ironically simple....read the book, learn everything you never knew you didn't... See more
You don't know what you don't know; never was there a truer sentence ever spoken. The question is, knowing we don't know everything, what's the best way to learn more?

The answer is ironically simple....read the book, learn everything you never knew you didn't know! This book is a great read.
One person found this helpful
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5.0 out of 5 starsVerified Purchase
What every entrepreneur needs to know
Reviewed in the United States on November 5, 2018
I loved the knowledge imparted in this book! Insightful, practical and an easy read. It is a step by step guide to successfully running your own business. I am the owner of 3 businesses and I wish I would have had this info years ago!
3 people found this helpful
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2.0 out of 5 starsVerified Purchase
Unhelpful. The title is misleading.
Reviewed in the United States on February 11, 2020
I couldn't finish this. The title is inaccurate. Don't waste your time!
One person found this helpful
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2.0 out of 5 starsVerified Purchase
Book is dry and boring.
Reviewed in the United States on November 17, 2019
I thought the book was dull.
One person found this helpful
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5.0 out of 5 starsVerified Purchase
Open this book before you open your business!
Reviewed in the United States on November 13, 2018
This is an outstanding resource for anyone looking to start or maintain their business. Randy acts as a mentor to tell you what you need to hear, not what you want to hear. He guides you through a process to identify goals and then points you on your way. Great advice... See more
This is an outstanding resource for anyone looking to start or maintain their business. Randy acts as a mentor to tell you what you need to hear, not what you want to hear. He guides you through a process to identify goals and then points you on your way. Great advice for every stage of your business. I have found my Christmas gift for the year!
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